Creative branding and marketing direction △ with a background in law ✴︎ passionate about helping purpose-driven companies and individuals ◎ evolve.
A sample of past campaigns and projects
DIFC Art Nights
Ramadan Campaign
Media Event @ Folly by Nick & Scott
Live Broadcast Collabs
Nation 2.0
Marketing Psychology, Launch campaign, social media guidance
Nation 2.0 is an artist-run online platform celebrating the work of internationally based emerging and mid-career artists. Their mission is to connect artists with new audiences while providing a network of engaged practitioners from around the world.
Event Sponsorship: HM The Queen's 92nd Birthday at the British Embassy Dubai
Product led social media ads
Customer Events
Christmas Recipes with Nick & Scott
Inspire
Conceptualised and directed local content and digital campaigns that increased social media engagement over 500%
Connect
Increased brand loyalty through meaningful campaigns that resulted in
sell-through +55%
sales +38%
footfall of +52%
year-on-year
Culture
A commitment to harmonious, energetic, mindful working relationships with partners, agencies and brand owners to help achieve growth
Expand
With a keen eye for detail and a passion for customer-centric communication, our online and offline strategies maximised traffic, sales, conversion with positive results of +149% sales vs forecast