Sahar is an experiential marketing strategist with over 20 years of success working with leading corporate brands.
Her expertise in creating brand experiences helps companies stand out in competitive markets.
HELLO, I'M SAHAR. FOUNDER AND CREATIVE DIRECTOR OF SORSHAA.
Having worked across Europe, MENA and SEA, in retail and law, the global perspectives I bring to the table will differentiate your brand to create impact through communicating its purpose.
​​I’m deeply passionate about human connection, storytelling, and the transformative power of curiosity to grow both communities and businesses. Probably one of the many reasons I created the podcast, Mindful Makers, where I shine a light on individuals and brands making a positive impact. Recognised as one of the top 8 female-led MENA podcasts by SheerLuxe Middle East, Mindful Makers allows me to shape meaningful conversations and drive change in the podcasting world and beyond.
​
Additionally, with over 20 years of experience in mindfulness and meditation, I’m endlessly curious about the world and the human experience on a deeper level. I bring this curiosity into everything I do, whether it's working with creatives, entrepreneurs, or companies seeking to thrive through authentic communication.
​
I believe we’re not defined by just one thing - and neither are you or your business.
If you're curious about my corporate experience, head over here.
Want to explore the podcast? Click here. Or, if you’d like to know more about the brand, keep reading...
What does Sorshaa mean?
Sorshaa is an adaptation of the Irish Gaelic name ‘Sorcha’ which means ‘light’ and ‘brightness’.
​
When working with me, this is exactly what you can expect…I’ll guide you and act as a torchbearer, shining a light through your brand DNA and essence to draw upon the most impactful, meaningful and profound stories that deserve to be told, felt, and experienced by your community.
We are not one thing. We are diverse, multi-hyphenate, contradictions, interwoven and intertwined to make human beings. That’s why I work to support you and your brand transcend beyond the usual, predictable narratives and into the realms of meaning-making and curiosity through storytelling.
SERVICES
Brand Strategy & Planning
Content Curation
Music & Space Curation
Podcasts
Public Speaking
Image Consultancy
Coaching
Marketing Direction
Art Direction
Campaigns
Photoshoots & Videos
Workshops
Wellness Programmes
TESTIMONIALS
"Sahar is an exceptional marketing leader in the region and was instrumental in establishing and significantly growing the M&S brand across MENA. Her strategic thinking coupled with her strong knowledge of media channels both traditional as well as digital and social platforms drove continuous optimal performance of marketing plans."
Zurida Pearce, Regional Franchise Marketing, Marks & Spencer
"Sahar is a consummate professional. She has brilliant ideas and insight, is thorough, and a great motivator.
Her experience in the field is obvious, something she brought to the project in a fun and accessible way. She’s sharp - she quickly ‘got’ what my project was about, so I felt very comfortable with her guidance. She’s creative too - she generated innovative ideas that took our social media presence to another level. Throughout the process, she was cheerleading my efforts, and her positive energy and outlook were a boost to the team.
I highly recommend hiring Sahar. She made a massive impact in a short space of time, and I’m hiring her again for an upcoming project."
​
Radhika R
Musician, Songwriter, Producer
RESONANCE
"She displays inspiration, persuasiveness and brand expertise through clear communication, navigating multi-market nuances and powerful marketing campaigns and initiatives."
Roxane Magbanua, Business Unit Director at PHD
"Naturally creative, forward looking, engaging to work with and clinical in her thinking. All of which led to the delivery of great initiatives which made a real difference to the customer’s experience. A pleasure to work with..."